Privacy Policy

This Privacy Policy applies to our website, the independent retailer of Waterpik™ oral health products, replacement tips, brush heads, accessories, and replacement parts. We are deeply committed to protecting the privacy, security, and confidentiality of the personal information you share with us. This policy outlines how we collect, use, store, share, and protect your information when you visit our website, place an order, or interact with our services, with dedicated compliance for our core customers in the United States and global users.

By accessing our website, submitting your information, or placing an order, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

Information We Collect

We collect information necessary to fulfill your order, provide our services, and improve your shopping experience, which falls into two core categories:

Personal Identifiable Information (PII)

This is information that can be used to identify you individually, which you voluntarily provide to us when:

  • Placing an order: your full name, shipping address, billing address, email address, phone number, and payment details (we do not store full payment card information on our servers; all payment processing is handled by secure, PCI-compliant third-party payment providers)
  • Contacting our customer support: your name, email address, phone number, order number, and any additional information you share to help us resolve your inquiry
  • Subscribing to marketing communications: your email address and any optional preferences you provide

Non-Personal Information

We automatically collect non-identifiable information when you browse our website, to optimize site performance and user experience. This includes:

  • Your device type, browser type and version, operating system, and language preferences
  • Website usage data, including pages visited, time spent on the site, click-through actions, and referral source
  • Anonymous analytics data, with no direct link to your personal identifiable information

How We Use Your Information

We use the collected information exclusively for legitimate business purposes, in compliance with applicable privacy laws and regulations:

  • To process, fulfill, and ship your orders, including order confirmation, shipping updates, and delivery tracking
  • To provide responsive customer support, resolve order issues, answer your inquiries, and assist with return or refund requests
  • To send you essential transactional communications, including order status updates, payment confirmations, and critical policy changes
  • To optimize our website functionality, user experience, product selection, and service quality
  • To send you optional marketing and promotional communications, where you have provided consent; you may opt out of these communications at any time
  • To comply with legal obligations, resolve disputes, and enforce our website terms and policies
  • To prevent fraud, unauthorized transactions, and security risks to protect our business and our customers

How We Share Your Information

We do not sell, rent, or lease your personal identifiable information to third parties for their commercial marketing purposes. We only share your information in the following limited, necessary circumstances:

  • Trusted Service Providers: We share information with third-party vendors who perform services on our behalf, strictly limited to the information needed to complete their work. This includes logistics and shipping carriers (to deliver your order), payment processors (to handle secure transactions), website hosting and analytics providers, and customer support tools. All our service providers are contractually required to protect the confidentiality and security of your information, and are prohibited from using it for any purpose outside of the services they provide to us.
  • Legal Compliance: We may disclose your information if required to do so by applicable law, regulation, legal process, or governmental request, including to meet national security or law enforcement requirements. We may also disclose your information to protect our legal rights, property, or safety, as well as the rights, property, and safety of our customers or the public.
  • Business Transfers: In the event of a merger, acquisition, asset sale, or business restructuring, your information may be transferred as part of the business assets, subject to the confidentiality obligations of this Privacy Policy.

Your Privacy Rights

We respect and uphold the privacy rights granted to you under applicable U.S. state and federal privacy laws, including the California Consumer Privacy Act (CCPA), and other global privacy regulations.

Rights for U.S. Consumers


Where applicable, you have the right to:

  • Right to Know: Request confirmation of whether we collect your personal information, and request access to a copy of the personal information we hold about you
  • Right to Delete: Request the deletion of your personal information that we have collected, subject to limited exceptions required by law
  • Right to Correct: Request correction of any inaccurate or incomplete personal information we hold about you
  • Right to Opt-Out: Opt out of the sale or sharing of your personal information (we do not sell your personal information, and have never done so)
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights under applicable law. We will not deny you goods or services, charge you different prices, or provide a different level of service for exercising your privacy rights.

Marketing Communications Opt-Out

You may opt out of receiving promotional marketing emails from us at any time, by clicking the "unsubscribe" link included in every marketing email, or by contacting our customer support team directly. Please note that even if you opt out of marketing communications, we will still send you essential transactional emails related to your orders, deliveries, and customer support inquiries.

To exercise any of your privacy rights, please contact our customer support team. We will respond to all valid requests within the timeframe required by applicable law.

Cookie and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and collect anonymous usage analytics.

Cookies are small text files stored on your device when you visit our website. We use two primary types of cookies:

  • Necessary Cookies: These are essential for the core functionality of our website, including enabling you to add items to your cart, proceed to checkout, and access secure areas of the site. These cookies cannot be disabled in our system, though you may block them via your browser settings, which may impact the functionality of our website.
  • Analytics and Performance Cookies: These cookies help us understand how visitors interact with our website, track page performance, and improve user experience. These cookies collect only anonymous, non-identifiable data.

You can manage or disable cookies through your browser settings at any time. Please note that disabling cookies may limit your ability to use certain features of our website.

Data Security

We implement industry-standard technical and organizational security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. This includes secure socket layer (SSL) encryption for all data transmission, secure server hosting, restricted access to personal information, and regular security audits.

While we take rigorous steps to protect your data, no electronic storage or transmission method is 100% secure. We cannot guarantee absolute security, and we encourage you to take steps to protect your personal information, including keeping your account login details confidential.

Children's Privacy

Our website and services are not intended for, or directed to, children under the age of 13. We do not knowingly collect or solicit personal information from children under 13 years of age. If we become aware that we have collected personal information from a child under 13 without verified parental consent, we will take immediate steps to delete that information from our systems. If you believe we have collected information from a child under 13, please contact us immediately.

International Data Transfers

As we offer global shipping and serve customers worldwide, your personal information may be transferred to, stored in, and processed in countries outside of your country of residence, including the United States. When we transfer your information internationally, we take all necessary steps to ensure that your data is protected in accordance with this Privacy Policy and applicable privacy laws, with appropriate safeguards in place for the transfer and processing of your information.

Changes to This Privacy Policy

We reserve the right to update, revise, or modify this Privacy Policy at any time, at our sole discretion. Any changes will be posted on this page, with an updated effective date clearly indicated at the top of the policy. Your continued use of our website or services after the effective date of the revised policy constitutes your acceptance of the changes. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, our handling of your personal information, or your privacy rights, please contact our customer support team.